A campaign to prevent Anti Social Behaviour over the Halloween and Bonfire Night period, designed by Evodia Communications for Surrey Police, has been selected as a finalist in two categories at the CIPR Fresh PR Awards 2010.The campaign has been shortlisted in the Freshest Not for Profit Campaign and Freshest PR Stunt or Event categories.
To reach this stage, entries are judged by a panel of the country’s leading PR practitioners and they will now be put to an independent panel of experts chaired by PR guru Mark Borkowski.
Judges commented : An innovative campaign that got its message across in a user friendly way without appearing to come across as a heavy handed authority. Using a clever mix with Bluetooth, the campaign also integrated well with radio and posters. A great campaign from the police, really refreshing and given the budget, very effective.